Continuous growth, technological innovation, and new consumer habits are among the main factors contributing to this expansion
In recent years, especially after the pandemic, delivery services have been steadily expanding in the United States. And all signs suggest that this trend will continue in 2025.
According to a projection released by experts at Statista, the grocery delivery segment alone is expected to generate $327.9 billion in the country by the end of this year.
Accelerated digitalization and changing consumer habits are key factors driving this growth. Given this context, it's worth understanding the current landscape and what entrepreneurs in the sector should pay close attention to — including how different types of restaurants are adapting to these changes.
Delivery in the US Continues to Grow
For the delivery sector as a whole, Statista projects revenues of up to $430 billion in the United States by 2025. With an estimated annual growth rate of 6.95%, revenues could reach $602 billion by 2030.
The analysis also indicates that the number of users is expected to reach 196 million during the same period, representing a penetration rate of nearly 50%.
In addition to the pursuit of convenience and digital services, which are already well-known factors, consumers are also showing interest in more diverse options. This has increased demand for delivery services.
Among the observed trends are rising interest in healthier meals, creative cuisine, and plant-based ingredients, reflecting greater concern for sustainability.
Trends for the Sector in 2025
With more alternatives available and increasingly fast-paced lifestyles, delivery has become a practical solution for a large portion of the US population. According to experts, these are the main opportunities for the food delivery sector in 2025:
Strategic alliances: partnerships between delivery apps, brands, and restaurants have become stronger as a way to reach a broader audience and boost sales.
Digital marketing: investment in campaigns is growing across several channels, with a focus on strategies such as promotions, loyalty programs, and free shipping, all considered essential for attracting consumers.
Technological innovations: artificial intelligence has improved services by offering personalized experiences and more efficient routes. In addition, the use of robots for deliveries is already a reality for some companies.
Dark kitchens: kitchens dedicated exclusively to delivery continue to expand due to their ability to reduce costs. This market is expected to reach $104 billion by 2030.
Despite this promising outlook, the sector also faces significant challenges in the coming year:
Increased competition: platforms such as DoorDash and Uber Eats already dominate the market, making it harder for new companies to enter and gain a foothold.
Dependence on third parties: while using delivery platforms makes operations easier for restaurants, it can reduce control over the customer experience. Commission fees are also frequently cited as a challenge.
More demanding consumers: customers now expect more efficient service, high-quality meals, fast delivery, and greater attention to sustainability and healthy food options.
Prospects for the Future
The delivery market in the US is dynamic and competitive, presenting both significant challenges and growing opportunities for brands and restaurants.
The data points to a continued growth trajectory, with increasing emphasis on efficiency and innovation. Adopting new technologies will be essential for businesses to meet the expectations of a more connected and demanding consumer base.