Food photography is gaining traction in digital marketing and can offer solid earnings
Did you know that photographing food can be a lucrative career? From recipe books to advertising campaigns for restaurants, demand for this type of image is diverse and continues to grow among photographers.
Currently, estimates suggest that the average salary for a food photographer in the United States is around US$44,000 per year. Earnings typically range from US$35,000 to US$51,000, depending on experience and client portfolio.
For businesses in the food industry, hiring a professional photographer can be essential — especially for delivery-based operations that lack in-person service or a physical storefront. The visual appeal of a dish can make all the difference, regardless of the type of restaurant, from fast food chains to gourmet kitchens.
Food photography boosts business
The food photography market is booming in the United States. High-quality images add value to restaurants, packaging, and marketing campaigns. That is why companies are increasingly investing in this area, aiming to spark consumer interest through appealing visuals.
However, determining how much to charge for the service remains a challenge for beginners. Ideally, the photographer should calculate their desired annual income and divide it by the number of possible jobs throughout the year, estimating a realistic session price without sacrificing profit.
Beyond time and talent, photographers must consider all associated costs, including equipment, studio rental, food ingredients, props, and technical support. These expenses should be clearly itemized in both the proposal and final invoice to ensure the financial sustainability of the service.
Delivery and ghost kitchens rely on compelling visuals
Food photography is valuable across many sectors but plays a particularly important role in food delivery. The segment is expected to generate around US$430 billion in the U.S. by 2025, according to Statista, and images are key to attracting customers on delivery platforms.
In this context, well-produced photos help highlight menu items, boost orders, and enhance a brand’s professional image. For ghost kitchens, which operate without dine-in service, the visual impact is even more critical.
Without storefronts or dining areas, photos become the primary communication tool between the business and its customers. They build brand identity, convey product quality, and help differentiate one brand from another. In a fast-paced digital environment, strong visuals can make a real difference in sales.
With delivery services expected to keep growing in the coming years, investing in a professional food photographer can be a competitive edge. More than just aesthetic appeal, food photography is emerging as a marketing strategy that drives real results.