Dustin Hadley is a 43-year-old American TikTok creator known online as @that40yearguy, with a combined social following of more than 9 million people as of mid-2026.
He built his audience on life-hack videos, home-improvement tips, and family content, starting from scratch in December 2022.
Today his income comes from brand deals, ad revenue, and merchandise — though exact net worth figures vary widely between trackers, and that gap is something most articles about him don't explain.
Quick Facts
| Category | Detail |
| Full Name | Dustin Hadley |
| Online Handle | @that40yearguy |
| Born | December 10, 1982 |
| Age (as of August 2026) | 43 |
| Zodiac Sign | Sagittarius |
| Nationality | American |
| Height | Not publicly confirmed |
| Occupation | TikTok/social media creator |
| Known For | Life hacks, home fixes, dog and food content |
| Career Start | December 2022 |
| Spouse | Jenna Hadley |
| Children | Three |
| Combined Followers (2026) | 9M+ across platforms |
Who Is Dustin Hadley?
Dustin Hadley is a content creator who posts under the name that40yearguy. His videos cover practical topics: iPhone tricks, quick home repairs, and everyday problem-solving.
He didn't start young. Hadley began posting in his 40s, which became part of his appeal. Viewers responded to a regular guy sharing useful tips instead of a polished influencer persona.
His content also leans on family life. Videos with his wife and kids appear regularly alongside the tips and tricks, and that mix has helped him land recurring brand partnerships.
Dustin Hadley's Age, Height, and Birthday
Hadley was born on December 10, 1982, in the United States. That makes him 43 years old as of August 2026, and a Sagittarius by birth sign.
His height has not been confirmed by any verified source. Several low-quality aggregator sites list random figures for creators like him without citing where the number came from — we're not going to repeat an unverified guess here.
How old is Dustin Hadley in 2026?
Dustin Hadley turned 43 on December 10, 2025, and will turn 44 on December 10, 2026. His birth date is consistently reported as December 10, 1982.
Dustin Hadley's Career:
Hadley became active on TikTok in December 2022. Within a few years, his practical, dad-next-door style of content had pulled in millions of followers.
His content categories break down into a few consistent buckets:
- Life hacks — iPhone tips, everyday shortcuts
- Home improvement — quick fixes around the house
- Food content — simple recipes, taste tests
- Dog videos — pet content featuring his family dog
- Family moments — parenting and home-life clips
That mix attracted brand partners looking for a relatable, family-friendly creator. His publicly listed partnerships include:
| Brand | Category |
| The Farmer's Dog | Dog food, sponsored content |
| MEATER | Wireless meat thermometers |
| Aiper | Pool cleaning tech |
| Soocas | Electric toothbrushes |
| Sundays | Air-dried dog food |
He has also used Cameo to offer personalized video shoutouts to fans, and he sells branded merchandise through his own store.
What is Dustin Hadley's TikTok about?
Dustin Hadley's TikTok, @that40yearguy, focuses on life hacks, home fixes, and family-friendly content. He also posts food videos and clips featuring his dog. The account is best known for a relatable, non-polished creator style.
Dustin Hadley's Net Worth:
This is where most articles about Hadley oversimplify. Different influencer-analytics trackers estimate his finances using different methods, and the results don't line up.
| Source | Estimate | Type | Last Updated |
| GMRU | ~$2.8 million | Net worth | 2025 |
| in4fp.com | $2–5 million | Net worth | April 2024 |
| Premium Magazine (via Hafi data) | $800,000–$1.2 million | Net worth | June 2026 |
| Hafi.pro | ~$204,000–$279,000/year | Annual income | 2026 |
None of these are verified personal financial filings — they're all algorithm-driven estimates built from public follower counts, engagement rates, and typical sponsorship pricing for creators of similar size. That's a real limitation.
Take these ranges as directional, not exact. A fair summary: Hadley's income likely sits somewhere in the low-to-mid six figures annually, with total net worth estimates spanning under $1 million to several million depending on the model used.
How much is Dustin Hadley worth?
Estimates disagree significantly, ranging from roughly $800,000 to $5 million depending on the tracker. These are algorithmic estimates based on follower counts and typical sponsorship rates, not confirmed financial records. Treat any single precise figure with caution.
Dustin Hadley's Wife, Kids, and Family Life
Dustin Hadley is married to his wife, Jenna Hadley. Together, they have three children, and family moments appear regularly across his social channels.
Family content is a core part of his brand. Parenting tips, home-life clips, and everyday moments with his kids show up alongside his life-hack videos — it's part of what separates him from creators who only post polished, staged content.
A quick note for searchers: there's a different Dustin Hadley on Facebook, based in Illinois and married to someone else. That's not the same person as the TikTok creator covered in this article — a mix-up worth avoiding.
Is Dustin Hadley married?
Yes, Dustin Hadley is married to Jenna Hadley. They have three children together, and family content is a regular feature of his social media posts.
Dustin Hadley's Follower Count Across Platforms (2026)
Here's where Hadley's audience actually stands as of mid-2026, based on platform data and third-party analytics tools:
| Platform | Followers/Subscribers | Source |
| TikTok | ~4.6 million | TikTok platform data, June 2026 |
| ~3.3 million | HypeAuditor, May 2026 | |
| YouTube | ~1.2 million | HypeAuditor, June 2026 |
| Threads | ~523,000 | Threads platform data |
Hadley's own channel materials claim a combined reach of over 14 million across all platforms — that figure likely includes secondary accounts, reposts, or engagement metrics beyond simple follower counts, so treat platform-verified numbers above as the more conservative baseline.
Frequently Asked Questions
When did Dustin Hadley start posting on TikTok?
Dustin Hadley became active on TikTok in December 2022. He built his following relatively quickly by posting relatable life-hack and home-improvement content rather than typical influencer content.
What does "That40YearGuy" mean as a brand?
"That40YearGuy" refers to Dustin Hadley starting his creator career in his 40s, later than most viral TikTok stars. The name became his brand identity, emphasizing practical, grounded content over trend-chasing.
What brands has Dustin Hadley partnered with?
Dustin Hadley has publicly partnered with The Farmer's Dog, MEATER, Aiper, Soocas, and Sundays, among others. These partnerships typically appear as sponsored posts within his life-hack and family content.
Does Dustin Hadley show his kids' faces online?
Family content, including his children, appears in Dustin Hadley's posts, though the extent of what's shown varies by platform and post. Specific details about his children's ages or names aren't part of his public bio.
Is the Dustin Hadley on Facebook from Illinois the same person as @that40yearguy?
No. Public records point to a separate individual named Dustin Hadley based in Illinois. The TikTok creator @that40yearguy is a distinct person, and the two shouldn't be confused in searches.
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