A young designer once embarked on the journey of landing his dream big project, designing a logo for a startup business. Eager to impress, the designer dove right into the designing process. But, as the days went by, the designer realized the project did not work well, and no matter what he tried, everything failed. The journey of this designer was not uncommon.
Many designers whether they are professionals or beginners make mistakes when it comes to crafting a logo. These common errors lead the projects to fail badly by not resonating with the intended audience. No worries, the designer learned his common logo design mistakes and found the best solutions for them after great research to save you from errors.
Standard Logo Design Missteps and Their Solutions
Here is a compilation of the most common mistakes and solutions that every designer should implement to create stand out and effective logo designs.
Over Complicated Design
The first mistake is a complex design and filling it with intricate details and multiple colors. The designer thinks that adding more and more elements can make the logo look impressive. But, in reality, it is the opposite, your design looks cluttered and hard to recognize.
Fix: Keep the logo design simple and think of showing the core values of your brand in a simple and captivating way. It helps engage more and more customers with your brand.
Ignoring Scalability
Another mistake is ignoring scalability. The designers do not test the logo at different sizes. The logo looks stunning on your screen but when you use it on your website or business card, it becomes illegible.
Fix: A perfect logo should look good on the billboard, mobile screen, and business cards. So, it is vital to perform logo testing to ensure it looks good wherever it gets displayed.
Following Trends Too Closely
Some designers try to be too modern and follow the trends closely while designing logos. But, they forget that the trends quickly become outdated and make your logo look faded with time. Thus, following the latest trends is a big problem while crafting a logo.
Fix: A perfect logo works on longevity. You should mainly focus on logocreation that remains relevant and fresh even after years. A timeless logo ensures that your brand grows successfully.
Choosing Imperfect Colors
The designers spend hours selecting the color palette without thinking about its distinctiveness and evoking emotions capability. Not only this, in fact sometimes the colors of the logo washed out on the printing materials. It is a trouble situation as it can ruin your branding strategy.
Fix: The resolve is to go through color psychology. Ensure the color you choose must align with the identity of your brand.
Overlooking Typography
The designers overlooked the typography and spent more time on other design elements of the logo. They might choose text that is hard to read and does not complement the look of the logo. Even the text of the logo design becomes unreadable when designers see it in various contexts.
Fix: The solution is simple. Prefer a legible font that aligns with the message and overall personality of your brand. Use the text that balances the design and does not overpower other elements.
The Happy Ending!
The designer observed that the project did not perform well, so he stepped back and reviewed the logo design to find the mistakes and solutions discussed above. Then, the designer creates a new logo that is clean and timeless and truly represents the brand. A good logo becomes an essential part of the company’s identity and makes customers remember it for years. By avoiding all the above mentioned mistakes, any designer can build a logo that stands the test of time.